Approaching its 20th year anniversary, Petra Academy desired to redesign its website to update its look, increase the number of new families applying to the school, and improve community engagement with the school's vision and culture.
We began by considering the primary goal and target audience of the school's website. We then build a sitemap that highlighted key information about the school's vision, purpose, and enrollment opportunities.
To encourage community engagement, we embedded an events calendar, added social media (Twitter and Facebook) and video to the site, and created a Parent Portal to make it easy for parents to find handbooks, schedules, etc.
In the first six months the new website become the go-to place to find event information. This freed up a great deal of time for the administration team to focus on other tasks.
More significantly, the new website became the key lead generator for new families, quickly outstripping word-of-mouth and print campaigns.
Check out Petra Academy's website.