Project: Gianforte Foundation

The Brief

The Gianforte Foundation wanted to redesign their old website to update its look, improve user experience, and encourage more applicants in their focus areas.

Our Approach

We began this project by researching other charitable foundation websites to learn what they were doing and what seemed to be working for them.

With best practices for foundations in hand, we began by building the website functionality to ensure it would do everything the Gianforte Foundation needed. We added new functionality that would allow users to quickly have many of their commonly asked questions answered before they began the application procedure.

We then designed the website with the main goal of increasing the number of new applicants who would contact the Foundation's executive director after their basic questions were answered but before they began filling out the application. We positioned the Foundation's focus areas prominently on key pages and developed an "application funnel" to lead new applicants through the necessary steps.

We also developed elements that clearly communicated the Foundation's vision, highlighted its past charitable giving, and showcased its special projects.

The overall web design is modern, clean, and inviting--a style that compliments the Foundation's mission.

The Result

Within the first few months, the website's page views increased by over 100%. (This excludes the nearly 800% increase in traffic during one of the Foundation member's political campaign.)

Other results from the Foundation's new website include:

  1. increased number of new applicants in focus areas
  2. reduced amount of queries for basic information
  3. numerous compliments on the beauty and ease-of-use of the new website

Check out the Gianforte Family Foundation website.